• Hennes & Mauritz AB average gross margin for 2023 was 50.28%, a 3.9% increase from 2022.
• Hennes & Mauritz AB average gross margin for 2022 was 52.32%, a 2.39% decline from 2021.
• Hennes & Mauritz AB average gross margin for 2021 was 51.1%, a 0.2% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.