The Priceline Group (PCLN) ROA - Return on Assets

Current and historical Return on Equity (ROE) values for The Priceline Group (PCLN) over the last 10 years.

Sector Industry Market Cap Revenue
Retail/Wholesale Internet Commerce $91.561B $10.743B
Priceline.com Incorporated has pioneered a unique e-commerce pricing system known as a `demand collection system` that enables consumers to use the Internet to save money on a wide range of products and services while enabling sellers to generate incremental revenue. Using a simple and compelling consumer proposition - Name Your Own Price - priceline.com collects consumer demand, in the form of individual customer offers guaranteed by a credit card, for a particular product or service at a price set by the customer.